Back in 2019, when Triller first debuted on the world media stage, nobody gave it much thought. Owned by the self-proclaimed seer of Hollywood’s future Ryan Kavanaugh, most users of TikTok probably have never heard of the man.
But now, TikTok faces serious competition from this dark horse, thanks to the favorable market conditions Triller has found itself in. Triller is set to dethrone TikTok, the king of the new social media age, and here’s how this came to be. If you want to know more about the rise of Triller, and its co-owner Ryan Kavanaugh News, this is the right place.
History of Ryan Kavanaugh and Triller
Teenagers flocked to TikTok due to the short video format of the app, allowing them to post content that was short, creative, and fun for their viewers. Despite its short life, TikTok soon outgrew and took over Instagram and Facebook’s spot as the no.1 social media app.
Keep in mind that both Facebook and Instagram have been around for a decade, while TikTok is very young. But the younger generation seems to love it, and it has seen its viewership and downloads balloon.
Then came along a threat by former United States president, Donald Trump. Drawing doubts over the app’s origins, Trump claimed that there might be a need to ban TikTok in America. Citing security concerns over how data is used by the developers of the app, he said that a time may come when TikTok would have to go.
This sparked fears in young hearts, and they started looking around for alternative options. A lot of them found Triller. The digital media and music app resembled the best things about TikTok. As Kavanaugh puts it, they woke up one morning and saw the app was no.1 in over 51 countries.
Even though Triller was envisaged as a new search engine of sorts, it has quickly become popular for its TikTok-like features. And even though Kavanaugh’s earlier company, Relativity Media declared bankruptcy within 2 years of inception, he seems to have made his comeback with Triller.
Triller has all the qualities of TikTok, with the additional benefit of being a US-based application. This makes it a risk-free choice for young teens in America, who have now moved their profiles to Triller. The rising number of users and viewers has made Triller a prize competition for the top spot, something TikTok may have to fight for now.