Too many candidates forget everything they’ve learned about selling a product and focus solely on getting a job when it comes to direct marketing jobs. When you stop thinking about job searching and start thinking about developing a campaign to sell a new product, you’ll find employers lining up to interview you – and offer you those direct marketing and database jobs you’ve been applying for.
Step 1: Determine Your Market
The first step in selling yourself is the same in any Smart Circle international campaign: lead generation. Consider what you’ve learned about identifying and developing a market. Several approaches can be taken. Combining several is the most effective.
– Look through newspapers and job search websites for open direct marketing positions.
– Make a list of companies for which you’d like to work.
– Establish a network. Inform everyone you know about your job search. Have a supply of business or contact cards on hand to give out to anyone interested.
Step 2: Get Your Direct Marketing Materials Ready
Most direct marketing jobs rely heavily on targeted mailings. You’ve identified your target market; now put together your mailing, which should include your CV and cover letter. Give it the same attention you’d give to your other marketing campaigns because it’s your most important one. Take the time to customize your approach to the companies you’re applying to.
Step 3: Follow Up With Prospects
After sending a CV to a company, wait a few days. If you haven’t heard back from them after a week – most will send out a postcard acknowledging receipt of your CV – you can call to ‘check if your CV was received.’
Step IV: Showcase Your Best Side
If your lead prospecting is successful, consider your job interview to be a sales presentation. Prepare yourself as if you were going to make a big sale to a prospect. You’ll find it much easier to sell your skills if you think of them as selling points rather than ‘tooting your own horn.’