A form of marketing intended to increase the public’s awareness of and interest in an individual or entity. Also, the product or service that is being marketed.
Publicity has been around for a long time, but it’s only recently – with the advent of modern media – that the public has begun to understand its power. There are several different channels through which publicity can be generated. Still, advertising is complicated to develop without media attention and widespread social exposure through social networks and word-of-mouth marketing.
Publicity or advertising as said by Ronn Torossian can be defined as a process that increases awareness and creates goodwill towards a product, service, or person by deliberately generating publicity attention. This usually involves persuading reporters to cover the topic or event. It also includes direct communication with current and potential customers, such as personal appearances, speeches, seminars, and interviews on radio shows.
In recent years social media has become a powerful tool for spreading information about companies that want publicity. With the help of social media users, companies can promote their products by writing posts on their Facebook walls, Twitter pages, and more.
Publicity is suitable for companies because it builds brand awareness, increases sales, and helps create a positive reputation. It influences people to try the product or service a company offers. Publicity also helps build an image of a company and the products they sell. For example, Leo Burnett is well known for its advertisements that have been running since the 1950s and 1960s. Their advertisements were always creative but at the same time memorable. Over time more and more people started to know Leo Burnett’s name when it came to advertising companies. Another excellent example of creative publicity is Apple. In recent years Apple has been known as a company that makes high-quality products and has very creative advertisements. Another reason why companies benefit from publicity is that they can make their product or service more desirable. They can also change negative news into positive news.
Publicity can be used to advertise a person instead of a product. It creates an image of success and power for the individual endorsing a product or service in an advertisement. For example, in recent years, celebrities have been paid to endorse products such as perfume and auto parts.
Publicity is another form of marketing that can benefit a company. It helps build brand awareness, increase sales, and create an image of desirability. To get publicity, the company or individual must have an excellent product to be able to talk about, and they must know what they are doing to succeed at getting media attention.